Customer Segmentation & Behavioral Analytics

Not all customers are the same — and treating them as if they are means missed opportunities. With NovaNous’s segmentation & behavioral analytics, you can understand your customers as individuals and craft strategies tailored to their unique needs, habits, and lifecycle stage.

Why It Matters

• Identify high-value vs. at-risk customers with precision
• Personalize marketing campaigns and messaging
• Boost retention, reduce churn, and increase lifetime value
• Discover hidden customer segments and niche behaviors
• Align product, pricing, and support with actual needs

What We Do

• Segmentation Modeling: Group customers by purchase behavior, recency-frequency-value (RFM), demographics, lifecycle stage, and more
• Churn Prediction: Identify customers most likely to leave, and when — with early-warning signals
• Loyalty & CLV Forecasting: Forecast lifetime value and design targeted rewards for loyal customers
• Journey Mapping: Visualize the steps, pain points, and conversion paths customers take
• Behavior-Based Targeting: Deliver personalized offers or nudges based on real-time behaviors

Data Sources We Use

• CRM records and support tickets
• Transactional & purchase data
• Web, mobile, and email engagement metrics
• Surveys, NPS scores, and satisfaction data
• Demographics, location, and device types

Results You Can Expect

• +15% increase in retention with proactive outreach to at-risk customers
• +22% uplift in email CTRs with personalized messaging
• 30% better ROI from paid campaigns via precise audience targeting
• Sharper understanding of your customer base to inform product and service design